Awiden vs your CRM
Your CRM holds what someone typed in.
Awiden reads who you actually know.
Keep HubSpot or Salesforce for your pipeline. Awiden sits next to it and does the relationship work a CRM cannot do without manual entry.
“Who in the company knows Rachel Pryce at Meridell Health?”
your CRM
A contact record, if someone created one, and the emails someone remembered to log. Nothing about how well anyone knows her.
Awiden
Alex knows her wellLast spoke in October
Sam has met her twiceLast spoke in MayNobody typed any of this in. It came from their own email and meetings.
Three things your CRM is not built to do.
Relationship strength from real conversations
How well each person knows someone, read from email and meetings, not from fields someone filled in.
Everyone's network, including people who never open the CRM
Partners, founders and advisers count too, once they connect their email.
Private by design
Colleagues see who knows whom, never what was said. Nothing is logged for others to read.
It sits next to your CRM, not in place of it.
| Compared | Awiden | CRMs like HubSpot and Salesforce |
|---|---|---|
| Built for | Finding the right person and the warm way in | Tracking deals, accounts and pipeline |
| How it learns | Reads relationships from real email, meetings and messages | Depends on what people enter or log |
| Relationship strength | How well someone is known, by whom, and when they last spoke | Contact records and logged activity |
| Starts from | Your goal: a client, a market, a partner, an investor | Your pipeline stages |
| Upkeep | Nothing to maintain; new mail and meetings flow in on their own | Needs people to keep records up to date |
| Colleagues' privacy | Colleagues see who knows whom, never what was said | Logged emails can be visible to others with access to the record |
Compared in November 2026.
Use your CRM for
Pipeline, forecasting, account records and reporting.
Use Awiden for
Knowing who in the company knows the person you need, and how to reach them.
Awiden is not a CRM and does not try to replace one. It does the part a CRM never sees.
How Awiden compares.
Stored and processed in Europe. Never used for training.Colleagues see who knows whom, never what was said.
How we protect your dataWe are opening Awiden for teams one company at a time.
Founding teams get a hands-on setup and a direct line to the founder.
- Your applicationA minute to fill in. We reply the same working day.
- Your sharing, chosenThe owner chooses what colleagues see before anyone joins.
- Your team joinsEach person connects their own work email.
- Your first goal, movingAwiden shows who on your team knows them.